brian d. johnson ~ public relations
resumé
Director of Public Relations, Trapeze Networks, March 1, 2008 to Present
Full-time staff supporting international media and industry analyst relations.
Director of Communications, Applied Materials - March 1, 2007 to March 1, 2008
Full-time staff supporting all aspects of executive communication for Applied Materials' CIO.
- Speech-writing
- Media Relations
- Internal Communications
Communications Consultant - May 1, 2006 to Present
Independent consultant representing a wide range of clients.
- SitePen. Complete public relations representation on world-leading Ajax code house.
- Safeway Corporation. Ongoing employee communications for Information Technology division.
- Vegastream. Ongoing general media and industry analyst relations.
- Alibris. Back-to-school theater of the real.
CenterBeam, Public Relations Director – 2002 to May 1, 2006 – San Jose
Responsible for integrated media and industry analyst relations program.
- Increased mindshare against closest competitor from 50% to 95% in twelve month period.
- Won coverage on CNBC, The Wall Street Journal and IT industry trade press.
- Developed and implemented CenterBeam weblog.
- Responsible for industry analyst / media relations budgets.
- Created executive visibility program resulting in coverage at Gartner and op-eds published at ZDNet and c|net.
3Com Corporation, Corporate Public Relations Director - 1996 to 2002 – Santa Clara
Responsible
for public relations program covering all aspects of 3Com’s corporate
profile including executive visibility, financial well being,
technology strategy and public affairs.
Responsible for
visibility programs for chairman, CEO, CFO and CTO. Successes include
regular appearances on network television, participation in World
Economic Forum, bylines in national media, and keynotes at CES, Vortex
and other high-impact conferences.
- Managed corporate media relationship program including ongoing measurement of message / program effectiveness and corporate reputation.
- Managed executive succession.
- Managed competitive communications.
- Managed media programs for mergers, acquisitions, initial public offerings, shareholder meetings, executive succession, shareholder lawsuits and other financial crisis communications.
- Responsible for message / media training program.
- Created and managed 3Com’s web-based “Press Box.”
- Created and managed broadcast and online media programs.
- Coordinated 3Com message with international media program.
- Managed staff of ten and agencies with budget in excess of $5M.
- Experienced at recruiting talent, creating high-performance teams and developing staff.
Alexander Communications, Vice President - 1993 to 1996 – New York / San Francisco
Responsible
for business-to-business and consumer accounts including
Hewlett-Packard, Novell, Hitachi Software and Internet start-ups.
Managed staff of twelve and billings of ~12M/year.
- Tripled revenues for business-to-business and consumer account groups.
- Launched HP’s home products division and product line.
- Managed competitive public relations program for Novell and HP network server division focused on Microsoft, Compaq and IBM.
- Media trained top executives from Red Herring, ideaLab, HP, Novell, CompuServe, Rand McNally and many others.
- Launched new companies including InterTrust, NetPerceptions, NetGravity and ideaLab.
- Created major market public relations seminars, “PR.NET.”
Internet Guide, Principal -1990 to 1993 - New York City
Helped media and financial services companies understand and leverage the Internet.
- Was paid, on-the-air expert for CBS News on Internet issues, hosting weekly Digital Drive segment of "Up To The Minute" national news program.
- Served as researcher for "Eye-to-Eye" with Connie Chung and “Sixty Minutes.”
- Built first web sites for CBS News, Time Warner’s Vibe magazine.
- Worked for Jerry Michalski to develop and staff Internet "Rumpus Room" at PC Forum.
- Helped launch “Edgar” database, SEC information.
- Consulted with Morgan Stanley regarding using Internet as a research tool.
- Consulted with Caere Software regarding Internet presence.
- Consulted with Jim Gleick on launch of NYC’s first commercial ISP.
- Regularly used as expert source for stories in Fortune, Esquire, and Release 1.0.
Ketchum Public Relations, Vice President -1983 to 1990 -New York City
Was lead on Digital Equipment Corporation account.
- Managed introduction of DEC's entry in PC, RISC and mainframe markets.
- Media trained ~100 DEC executives.
- Initiated and managed competitive research program against IBM’s AS/400.
- Managed vertical market programs in media, manufacturing, telecommunications, banking / finance.
Booke & Company, Senior Account Manager -1981 to 1983 - New York City
Lead account staffer on IBM Entry Systems Division account.
- Assisted in the introduction of IBM's PS/2 and OS/2.
- Media trained IBM executives.
- Managed IBM's consumer outreach program focused on national / major market broadcast media tour.
- Managed media relations program for Control Data, Hitachi Data Systems and introduced world’s fastest supercomputer (at that time) ETA-10.
Professional Associations
- Member of Advisory Board for Biz360, a public relations metrics service provider.
- Speaker on Crisis Communications at Public Relations Society of America annual convention, 2002.
- Regularly quoted in business media and public relations trade press on media relations issues.
Education
- Harvard University, Radcliffe College, Publishing Program, 1981.
- University of Missouri, Columbia, English Literature, 1981, BA with honors.
