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Director of Communications, Applied Materials - March 1, 2007 to Present
Full-time staff supporting all aspects of executive communication for Applied Materials' CIO.
- Speech-writing
- Media Relations
- Internal Communications
Communications Consultant
- May 1, 2006 to Present
Independent consultant representing a wide
range of clients.
- SitePen. Complete public relations representation on world-leading Ajax code house.
- Safeway
Corporation. Ongoing employee communications for Information
Technology division.
- Vegastream.
Ongoing general media and industry analyst relations.
- Alibris.
Back-to-school project.
CenterBeam,
Public Relations Director – 2002 to May 1, 2006
– San Jose
Responsible for integrated media and industry
analyst relations program.
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Increased mindshare against closest competitor from
50% to 95% in twelve month period.
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Won coverage on CNBC, The
Wall Street Journal and IT industry trade press.
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Developed and implemented CenterBeam weblog.
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Responsible for industry analyst / media relations
budgets.
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Created executive visibility program resulting in
coverage at Gartner and op-eds published at ZDNet and c|net.
3Com
Corporation, Corporate Public Relations Director -
1996 to 2002 – Santa Clara
Responsible for public relations program
covering all aspects of 3Com’s corporate profile including
executive visibility, financial well being, technology strategy and
public affairs.
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Responsible for visibility programs for chairman,
CEO, CFO
and CTO. Successes include regular appearances on network television,
participation in World Economic Forum, bylines in national media, and
keynotes at CES, Vortex and other high-impact conferences.
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Managed corporate media relationship program
including
ongoing measurement of message / program effectiveness and corporate
reputation.
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Managed executive succession.
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Managed competitive communications.
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Managed media programs for mergers, acquisitions,
initial
public offerings, shareholder meetings, executive succession,
shareholder lawsuits and other financial crisis communications.
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Responsible for message / media training program.
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Created and managed 3Com’s web-based
“Press Box.”
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Created and managed broadcast and online media
programs.
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Coordinated 3Com message with international media
program.
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Managed staff of ten and agencies with budget in
excess of $5M.
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Experienced at recruiting talent, creating
high-performance teams and developing staff.
Alexander Communications, Vice
President - 1993 to 1996 – New York / San Francisco
Responsible for business-to-business and
consumer accounts including Hewlett-Packard, Novell, Hitachi
Software and Internet start-ups. Managed staff of twelve and billings
of ~12M/year.
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Tripled revenues for business-to-business and
consumer account groups.
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Launched HP’s home products division and
product line.
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Managed competitive public relations program for
Novell and HP network server division focused on Microsoft, Compaq and
IBM.
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Media trained top executives from Red Herring,
ideaLab, HP, Novell, CompuServe, Rand McNally and many others.
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Launched new companies including InterTrust,
NetPerceptions, NetGravity and ideaLab.
- Created major market public relations seminars,
“PR.NET.”
Internet Guide, Principal -1990
to 1993 - New York City
Helped media and financial
services companies understand and leverage the Internet.
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Was paid, on-the-air expert for CBS News on Internet
issues, hosting weekly Digital Drive segment of "Up To The Minute"
national news program.
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Served as researcher for "Eye-to-Eye" with Connie
Chung and “Sixty Minutes.”
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Built first web sites for CBS News, Time
Warner’s Vibe magazine.
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Worked for Jerry Michalski to develop and staff
Internet "Rumpus Room" at PC Forum.
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Helped launch “Edgar” database,
SEC information.
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Consulted with Morgan Stanley regarding using
Internet as a research tool.
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Consulted with Caere Software regarding Internet
presence.
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Consulted with Jim
Gleick on launch of NYC’s
first commercial ISP.
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Regularly used as expert source for stories in
Fortune, Esquire, and Release 1.0.
Ketchum
Public Relations, Vice President -1983 to 1990 -New
York City
Was lead on Digital
Equipment Corporation account.
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Managed introduction of DEC's entry in PC, RISC and
mainframe markets.
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Media trained ~100 DEC executives.
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Initiated and managed competitive research program
against IBM’s AS/400.
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Managed vertical market programs in media,
manufacturing, telecommunications, banking / finance.
Booke
& Company, Senior Account Manager -1981
to 1983 - New York City
Lead account staffer on IBM Entry Systems
Division account.
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Assisted in the introduction of IBM's PS/2 and OS/2.
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Media trained IBM executives.
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Managed IBM's consumer outreach program focused on
national / major market broadcast media tour.
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Managed
media relations program for Control Data,
Hitachi Data Systems and introduced world’s fastest
supercomputer (at that time) ETA-10.
Professional Associations
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Member of Advisory Board for Biz360,
a public relations metrics service provider.
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Speaker on Crisis Communications at Public Relations
Society of America annual convention, 2002
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Regularly quoted in business media and public
relations trade press on media relations issues.
Education
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